In these economic times it is important for a business to leverage every dollar, especially small businesses and home businesses. The first thing that happens in an economic downturn is that purchases get put off. However, this can only go so far before it begins to affect the business. For example if you’re a taxi…
Category Archives: Baldo Minaudo
Product Sampling Boosts Awareness, Propensity to Purchase, and Sales
TweetShare via emailProduct sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported they would buy…
What is The Right Business Card for You?
TweetShare via emailBusiness cards are by far the most common advertising and contact management tool used by businesses and entrepreneurs throughout the world. Your business card has more impact on your business than most types of advertising. Despite this importance, if you’re like the average entrepreneur, chances are you’ve spent very little time choosing and…
Innovation and Invention via Permission to Fail
TweetShare via emailThe essence of innovation is the process of exploring new ways of doing things, new thoughts, and experimenting. By this very act it can be said that one needs to let go of the known, safe and secure in order to risk failure of a new approach. It is a matter of risking…
CIBC Faces Class Action Suit Regarding Mortgage Prepayment Penalty
TweetShare via emailCIBC Faces Class Action Suit Regarding Mortgage Prepayment Penalty – The title of the feed item According to the Siskends LLP website, a class action was commenced in October 2011 against CIBC Mortgages Inc. regarding its practices for calculating prepayment penalties on mortgages entered into across Canada since 2005. The Statement of Claim…