TweetShare via emailProduct sampling reaches 70 million American and 9 million Canadian consumers every quarter. According to a “Product Sampling Study” conducted by Arbitron and Edison Media Research, one-third of customers who sample a product, will buy the sampled product in the same shopping trip. In addition, 58% of those surveyed reported they would buy…
Category Archives: Baldo Minaudo
Scotiabank’s Commodity Price Index Shows Retreat in October
TweetShare via emailScotiabank’s Commodity Price Index Shows Retreat in October – The title of the feed item TORONTO, Nov. 24, 2011 /CNW/ – Scotiabank’s Commodity Price Index, which measures price trends in 32 of Canada’s major exports, lost further ground in October, declining 3.7 per cent month over month (m/m). The All Items Index has fallen 9.8…
Paying Extra to Own a Home: Renting Versus Owning
TweetShare via emailIt was the belief and desire that home ownership is the best thing to do that drove millions of Americans to purchasing homes they could not afford. This blind desire to own a home, fuelled by the media and misunderstanding of the economics of home ownership significantly contributed to the skyrocketing of real…
How to Calculate How Much Money a Small Business Really Makes
TweetShare via emailNet income is a figure that tells you how much money a business is making, or does it? Though in theory net income is supposed to tell you exactly how much money a business made, for small businesses it is not always the case. Making it more confusing is the use of various…
The Relationship Between Brand Equity, Price and Profit: Orville Redenbacher Case Study
How does one place a value on a brand’s name and how does it relate to profitability? This piece takes a practical approach to measuring the realized value of a brand using a case study comparison. The results are significant beyond the original expectations of this research. In this study we compared two brands of…